Hallmark University Reveals New Concentrations to Produce Specialized Business Graduates

Hallmark University is proud to announce the launch of two new business concentrations following the demand of San Antonio business leaders. Beginning June 22nd, students who enroll in Hallmark’s Bachelor of Science in Business Management degree have the option to become specialized in Digital Marketing or Business Analytics.

Digital Marketer speaking to group of peopleDigital Marketing

Students will experience a comprehensive approach to digital marketing, which covers important aspects such as digital products and services, online distribution, social media, and digital communication. Upon completion, students will be prepared to think strategically when planning any digital marketing strategies.

Man speaking about business analytics to groupBusiness Analytics

By looking at the past data of a business or organization, critical decisions important to reaching company goals can be made. Students that enroll in this concentration will learn how to interpret raw data and make decisions that drive the direction of a company based on their desired goals.

Two New Specialized Concentrations

Hallmark University’s Business Management degree is designed to produce graduates who understand the various areas of business and know how to utilize resources to achieve the desired goals of an organization. These new concentrations were developed after business leaders in the San Antonio community expressed to Hallmark the need for more graduates specialized in these areas.

During their time in these new concentrations, Hallmark University business students will:

  • Learn to think strategically about digital marketing and analytics
  • Make critical business decisions after analyzing raw data
  • Develop a professional resume and portfolio with instructor guidance
  • Undergo real-world experience through Hallmark Consulting Group
  • Earn their Bachelors of Science in Business Management degree in just 28 months

Students can now enroll in the concentration of their choosing, which also includes Management, Healthcare Management, and Information Systems. These additions create new options for students that seek to fill their specified educational needs. Students will graduate from their respective programs with the knowledge and expertise needed to be successful in the business world.