The highly impactful marketing degree will give you the skills to position yourself as a top marketer. Using a comprehensive marketing approach, you will explore how companies plan and implement successful marketing strategies using traditional and digital advertising in globally connected markets.
Focus points of this concentration:
- Understanding Marketing Analytics
- Discovering the effective tools for SEO analyses
- Developing and accessing marketing ROI
- Determining the best methods for communicating with consumers
- Mastering resource allocation for effective marketing strategies and tactics