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Business analytics has become a key component to nearly every business in today’s technological world. Understanding how to leverage data to influence decision making has never been more important.
This program prepares graduates for positions as:
All of our Business Management concentrations are built on a strong foundation of management courses that will prepare all graduates for success in leadership positions in the workforce. This foundation includes our Hallmark Character traits and infuses them into the curriculum to help develop the whole person within the individual. The Hallmark Character traits are Integrity, Leader, Servant, Steward, Communicator, Dependable, and Agile.
Students have the unique opportunity to apply these character traits to industry-related scenarios so that they are prepared for any ethical situation they face when they get into their career.
Management analysts have an estimated job growth of 14% and a median salary of $82,450.Business Analytics positions are growing 100% faster than all occupations combined.
The outlook is promising for those entering the Business Analytics job market as Management Analysts job growth is projected at 14% for 2016-26, which is much better than the 7% average of all occupations combined.
Data gathered from BLS.gov
Salaries for Management Analysts are more than 2x the average of all occupations combined.
The BLS reports that Management Analysts median annual wages are $82,450 which is drastically better than the total of all occupations at $37,690. The highest 10% earned more than $152,210 highlighting the promising future these managers have.
Data gathered from BLS.gov
Our commitment to changing education does not end at innovative programs and student experience. We are committed to making education affordable by offering programs at a competitive tuition cost with a unique value proposition – spend less time in school, and more time making money.
Our fast-paced model allows students to go through our bachelor level programs in just 28 months. This is more than two times faster than the national average for bachelor degree completions in 58+ months. Studies have shown that on average, every year spent at a university can cost over $68,000 in lost wages and tuition – that’s nearly $175,000 in savings at Hallmark University.
-The 4-Year Myth, completecollege.org
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| Cost Per Credit Hour | Total Credit Hours | Registration Fee |
| $495 | 120 | $60 |
*Tuition does not include any additional fees
Hallmark University is approved for federal financial aid, scholarships, and U.S. veterans benefits.
Hallmark University is a nationally accredited, co-educational facility with two campuses, both located in San Antonio, Texas. Both schools are accredited by the Accrediting Commission of Career Schools and Colleges and approved by the Texas Higher Education Coordinating Board. The Texas Veterans Commission approves Hallmark University to train veterans. The Federal Aviation Administration (FAA) approves Hallmark University, College of Aeronautics. Hallmark University does not deny admission to or participation in programs and activities or discriminate against students enrolled at the university on the basis of race, creed, color, age, sex, disability (including students who have Hepatitis B in medical, nursing, and any health-related programs), national origin, or religion.
Hallmark uses college-level placement exams containing reading, writing, and algebra skills to schedule students in the appropriate courses. The assessment can be completed at the student’s pace. All exams are computer-based and will be scored upon completion.
B.S. in Business Management – Business Analytics applicants are required to submit one of the following for verification of high school or equivalency completion:
The applicant is notified of acceptance once he/she has and has been approved by the Acceptance Committee. Applicants denied entrance by the Acceptance Committee, will have all application fees paid refunded.
A non-traditional high school student is a person enrolled in home school programs or a student from a high school that is non-accredited or not recognized by the Texas Education Agency. A applicant applying for admission based on the completion of an independent study equivalent to the high school level in a non-traditional setting (rather than through a public high school, accredited private high school or state equivalency exam) will be considered for individual approval for admission provided is he/she complies with Hallmark University’s entrance testing requirements and presents an official transcript for home school education that states the student’s name, date of graduation, and is signed by the person who is responsible for the home schooling.
In addition to the general admission requirements (see General Requirements), in order to be considered for admission into the Bachelor of Science and/or Associate of Science programs, an applicant must meet one of following requirements:
| High School Rank | ACT | Old SAT* | New SAT* |
| Top 25% | No Minimum | No Minimum | No Minimum |
| Second 25% | 17 or above | 800 or above | 880 or above |
| Third 25% | 19 or above | 900 or above | 980 or above |
| Forth 25% | 21 or above | 1000 or above | 1080 or above |
| Home school or GED Students | There is no minimum SAT/ACT score, but scores must be submitted from the testing agency. |
| Assessment | Math | Reading | Sentence Skills/Writing | Writing Sample |
| THEA | 230 | 230 | 220 | 6 |
| ASSET | 38 | 41 | 40 | 6 |
| Compass | 39 | 81 | 59 | 6 |
| Accuplacer | 63 | 78 | ** | **6+ |
| TASP | 230 | 230 | 220 | 5 |
Applicants are required to submit a typed essay stating personal goals as a student in the program and as a future graduate. If the student feels it is necessary, they may explain any limitations to their acceptance such as low scores on tests or transcripts.
The Business Management Business Analytics program provides students with analytical tools and conceptual framework needed to understand and apply data and decision modeling regardless of the size of the data and complication of the decision problem in real life settings. Analytics is defined as the extensive use of data, statistical and quantitative models and fact-based management to drive decisions and actions. It is more than just modeling and data manipulation. It is a process of transforming data into actions through analysis and insights in the context of organizational decision-making and problem-solving.
| Course # | Course Title |
|---|---|
| HSAS 1301 | Hallmark Strategies for Academic Success This course shall include topics in emotional intelligence, campus resources, leadership, stress management, teamwork, self-motivation, self- management, goal-setting, study skills, learning styles, and time management. |
| Course # | Course Title |
|---|---|
| ECON 2301 | Principles of Macroeconomics This course includes the study of how the economy behaves at the aggregate level and how national income is measured and determined. Topics include an overview of macroeconomics; measuring gross domestic product, inflation and unemployment; demand including the multiplier process; supply, business cycles, and long-term growth; money, banking and monetary policy; inflation; interest rates; stagflation; deficits and fiscal policy; exchange rates and balance of payments; exchange rate policy; purchasing power and interest rate parity. |
| ECON 2302 | Principles of Microeconomics The course covers how and why decisions to manage scarce resources are made and how they affect one another in the economy. Topics include consumer and producer behavior, the nature of supply and demand, the different kinds of markets and how they function, and the welfare outcomes of consumers and producers. |
| GOVT 2304 | Introduction to Political Science This course shall include an introductory survey of the discipline of political science. Topics include the Constitution, Federalism, Civil Liberties, politics and the media, Congress, and the Presidency. Students will develop vital collaborative and individual written communication skills through regular activities that involve group analysis, discussion, and synthesis of purpose. |
| PSYC 2301 | General Psychology This course is designed to aid students in learning to identify and understand the different areas of the brain, the nervous system, learning theory, memory function, and personality development. Students will also learn about and discuss social psychology, stress, psychopathology and treatment methods. |
| ENGL 1301 | Composition I The course shall include an introductory study of the writing process. Topics include research, drafting, revising, peer editing, and proper citation. There will be an emphasis on effective rhetorical choices, including audience, purpose, arrangement, and style. Additionally, this course will introduce effective and ethical rhetorical inquiry, including primary and secondary research methods; critical reading of verbal, visual, and multimedia texts; systematic evaluation, synthesis, and documentation of information sources; and critical thinking about evidence and conclusions. |
| ENGL 1302 | Composition II This course shall include an exploration of business writing and practices. Topics include instructional business writing, informative business writing, persuasive business writing, and transactional business writing, with an emphasis on pathos, ethos, and logos persuasion techniques. |
| PHIL 2321 | Contemporary Moral Issues This course provides an examination of major ethical and moral theories and how they afford a rational approach to specific moral issues and a rational basis for resolving moral conflicts. An emphasis on the application of philosophical theories to cases will be placed on medical, information technology, and business ethics. |
| MATH 1314 | College Algebra This course shall include a study of linear and quadratics; algebraic operations and equations; polynomial, rational, logarithmic, and exponential functions; conic sections; area and volume of geometric shapes; systems of equations; progressions; sequences and series; and matrices and determinants. |
| MATH 1324 | Finite Mathematics This course is an introduction to discrete mathematics. Topics may include but are not limited to: functions, elementary matrix algebra, linear programming, probability and statistics, and mathematical modeling. |
| BIOL 1322 | Nutrition and Wellness This course includes the study of health issues, stress management, nutrition, and lifestyles choices. Students will understand the effects of personal well-being on the body, mind, spirit, and economy by exploring topics such as food use, stress, regulated fitness, social behavior, and personal risk management. |
| SPCH 1311 | Introduction to Speech Communication This course shall include theories and practices of communication including the verbal and nonverbal components of communication. Topics include listening and communication in interpersonal relationships. In this course, students will also learn the components of delivering a speech and how to construct and present informative and persuasive speeches. |
| SPCH 1321 | Professional Communications This course aids students with the practice of speech communication in professional situations. Topics include applying for a career and negotiation of salary and benefits, as well as proper interviewing techniques and professional writing methods within a business environment. |
| Course # | Course Title |
|---|---|
| ACCT 2301 | Principles of Accounting I Principles of Accounting I is an introduction to financial accounting concepts and their application in transaction analysis. The student will learn how to prepare financial statements, analyze financial statements and understand accounting in proprietorships, partnerships, and corporations. |
| ACCT 2302 | Principles of Accounting II Principles of Accounting II is a study of the fundamentals of managerial accounting with an emphasis on budgeting, planning, management decision making, and an analysis of financial reports. Students will define and develop a working knowledge of management accounting terminology and procedures; and prepare and analyze reports for financial decision making including statement of cash flows, budgets, variance analysis, and other managerial decisions. |
| ACCT 3301 | Financial Accounting and Reporting This course serves to enhance the concepts of Managerial Accounting and its use to make decisions within the organization. The course will provide an opportunity to evaluate the business enterprise and aid in its planning, organizing, and controlling functions. |
| BUSI 1301 | Introduction to Management This course is an introduction to the many facets of the private enterprise system and of the businesses that operate within its framework. Your experience in this course will enable you to gain a better understanding of what business arena is all about, how a business operates and which business functions are needed in any business enterprise. This course serves to put the student through an on-boarding process into the mock organization that will be the core of their business curriculum. The class has a focus on the differences between a manager and leader, character, and examines various leaders. At the end of the course, the student will have an understanding of the Hallmark definition of leadership used throughout the program, expect how to be successful within the mock organization, and how it will work for their success. |
| BUSI 2330 | Business Statistics I This course is designed to introduce students to basic statistical techniques utilized in business. Business Statistics I is the first in a sequence of two courses which will utilize mathematical and statistical techniques in the analysis of business and managerial problems. The emphasis of Business Statistics I is on problem recognition, problem formulation, and selection of proper techniques, problem solutions, and evaluation of results. The use of electronic spreadsheets is an integral part of this course. The student will learn how to collect, summarize, and interpret data. Subject matter in this course will include descriptive statistics, probabilities, discrete and continuous data analysis, sampling design, and confidence intervals. |
| BUSI 3301 | Business Law This course is a study of the laws affecting the operation of businesses. Legal analysis of contemporary environment of business law including the common law, legal reasoning, court systems and procedures, constitutional law, torts, contracts and corresponding areas of Article 2 of the Uniform Commercial Code, agency, property, bailment, international law, and related jurisprudential topics in light of social, ethical, political, economic, and global perspectives. Topics include commercial paper, credit transactions, security devices, and bankruptcy. |
| BUSI 3315 | Business Ethics This business ethics course offers an introduction to the concept of values, morality, as well as cultural beliefs and upbringing in all areas of business, from consumer rights to corporate social responsibility. Decisions made by shift managers or corporate presidents may affect thousands of individuals or entire communities. Consumers today expect and demand integrity, honesty, and transparency in all levels of their environment. Understanding those expectations is the key to communicating core values and behavior not only to employees but society in general. This course helps enhance your aptitude to “think, act, and lead” ethically. |
| BUSI 3330 | Business Statistics II This course builds on the foundations learned in BUSI 2330 but includes uses of statistics in decision-making; sampling and sampling distributions; estimation of means and proportions; linear regression and correlation; multiple regressions and hypothesis testing. Students will also study the integration of statistics with Management Information Systems. |
| FINA 3301 | Corporate Finance The student will be introduced to the basic concepts, principles, and analytical techniques of financial management. The course will emphasize net present value, cash flows, and the tradeoff between risk and return. Other topics will include the time value of money, financial planning and analysis, capital budgeting, valuation and risk and return. |
| MRKG 3305 | Principles of Marketing In this course, you will learn about the basics of marketing management of which advertising and sales are simply two facets. You will be introduced to other aspects of marketing, such as the four P’s, marketing strategy, promotion, market planning, distribution, target marketing, market segmentation, and pricing. You will learn that the fundamental asset of a corporation is its customers. Hence, the supreme importance of the “marketing concept” is an attempt to identify and satisfy its customers’ needs and wants. The marketing concept is a corporate orientation to business that starts with consumers and integrates marketing into every other corporate function. |
| MRKG 4330 | Marketing Analytics and Decision Making Marketing Research examines the essential analysis skills required for making quality marketing decisions. Developing a market research design demands necessary quantitative and qualitative abilities to identify and define market opportunities and issues; generate, improve and assess marketing performance; monitor marketing performance; as well as, advance understanding of marketing as a process. Students are required to define and solve a marketing problem or opportunity, frame the issue into a research question, review the relative literature, develop measures and collect pertinent data, statistically analyze data results, and provide an industry-standard final report of findings and limitations. |
| MGMT 3317 | Management Information Systems The course examines the use of technology in organizational settings by providing a basic understanding of information systems and the management decision making involved. Topics include use and control of information; acquiring and maintaining a competitive edge and how technology impacts individuals, organizations, and society. Students will also register and join the SAP Community Network (SCN), navigate the various SAP applications used in Enterprise Resource Planning (ERP). |
| MGMT 3325 | Leadership Development This course serves as foundational research into leadership with emphasis on application and skill development while exploring historical and contemporary leadership theories, models, and perspectives. The goal of the course is to assist each student to become a more informed and effective leader in his or her intended professional and personal setting. In this course, we will cover the following topics: Overview of key leadership theories and models; differences between management and leadership; followership, influence, and power; and introduction to leadership coaching. |
| MGMT 3330 | Project Management The purpose of this course is to examine project management situations and functions, the project life cycle, and numerous methods of job preparation, planning, and assessment to accomplish project goals. This course leads to a Certified Associate in Project Management (CAPM) certification. This is a nationally and internationally recognized certification in project management offered by the Project Management Institute. |
| MGMT 3335 | Operations Management This course provides students with concepts, techniques, and tools to design, analyze and improve operational capabilities of an organization through the introduction to concepts, principles, problems, and practices of operations management. Emphasis is placed on process improvement and managerial processes for effective operations in both goods-producing and service-rendering organizations. Topics include operations strategy, process design, capacity planning, facilities location and design, forecasting, production scheduling, inventory control, quality assurance, and project management. The topics are integrated using a systems model of the operations of an organization. |
| MGMT 4335 | Human Resource Management This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Students will examine the changing roles and responsibilities of human resources managers, the acceptance and integration of the human resources function as a full business partner, and the higher expectations placed on human resources leadership to make a significant contribution to the successful management of the organization. Students will explore the role managers and supervisors play in the successful management of the organization’s human resources. Topics to be examined include the functions of Human Resource Management, relationships within the organization, policies and procedures, workplace diversity, and the role of human resources in a global economy. Human Resource Management deals with the wide range of activities by which organizations acquire, maintain, and utilize their workforces. |
| MGMT 4340 | Introduction to Risk Management This course builds on the concepts learned in corporate finance by teaching risk management tools used in making financial decisions. Students will review the role of risk regulation in financial markets, and learn how to identify and describe the various types of financial risk and their sources. Risk management tools such as insurance, retention funds, and external funds are also covered. |
| MGMT 4355 | Power and Negotiation This course provides multiple opportunities to practice your negotiating skills, to correct any mistakes that naive negotiators tend to commit, reflect upon your experiences, and increase your effectiveness. It is designed for relevance to the broad spectrum of bargaining problems faced by the manager and professional. The essence of this course can be distilled to analyze, reflect, and practice. Negotiations occur both in our professional and personal lives, from complex contracts to daily interactions. The flattening of organizations means we are all increasingly finding ourselves negotiating with peers, managers, subordinates, collaborators, clients, and partners. |
| MGMT 4365 | Strategic Management This course introduces the concept of strategic management through readings, discussion, and case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. It covers several important management topics, including the context of strategy, leadership, managerial uses of structure and design, and performance. |
| MGMT 4390 | Capstone I This course serves as the Capstone for the Business program. The purpose of the course is to integrate all prior learning in business management, related coursework, and workplace experiences to apply the skills within the organization. Three major components comprise the course: the strategic analysis of an organization; the development of a forward-looking strategy with competitive, ethical, and global considerations; and the development of a team. This course will also serve as a course for Internship. |
| MGMT 4391 | Capstone II This course serves as the second Capstone for the Business program. The purpose of the course is to integrate all prior learning in business management, related coursework, and prior Capstone learning experiences to apply the skills, knowledge, and character to building the team. Three major components comprise the course: the strategic analysis of an organization; the development of a forward-looking strategy with competitive, ethical, and global considerations; and the development of a team. This course will also serve as a course for Internship. |
| Course # | Course Title |
|---|---|
| BSAN 4301 | Business Analytics Fundamentals The course will examine the concepts of data analysis and how it transforms the business process. Emphasis will be placed on the development of sound research questions, the identification and verification of data sources, the retrieval, cleaning, and manipulation of data, and the process for identifying the data elements that are relevant for a given audience. There will be a character element included in the analysis of data. |
| CIST 3235 | Structured Systems Analysis and Design This course is an introduction to the analysis, design, and implementation of information systems. Students are expected to integrate and apply their knowledge in management and information systems to real world (problem solving) situations. Students will learn the contemporary systems analysis and design concepts and methodologies. Both structured systems development method and object-oriented method will be covered. Furthermore, we will discuss the role of some popular business software products, such as Oracle 9i, SAP R/3, PeopleSoft, Panther Soft and Microsoft product line in information systems development. |
| BUSI 3365 | Business Intelligence and Analytics This course provides an introduction to Business Intelligence, including the processes, methodologies, infrastructure, and current practices used to transform business data into useful information and support business decision-making. This course will review logical data models for both database management systems and data warehouses. Students will learn to extract and manipulate data from these systems and assess security-related issues. There will be a character element included in the analysis of data. |
| BSAN 4302 | Data Warehousing and Mining Applications This course is on data mining and applications. It introduces the basic concepts, principles, methods, implementation techniques, and applications of data mining, with a focus on two major data mining functions: (1) pattern discovery and (2) cluster analysis. There will be a character element included in the analysis of data. |
| BSAN 4303 | Enterprise Data Analytics The course explores tools and techniques to analyze, review and present data and data analysis recommendations from an organizational perspective. The focus will be on spreadsheet formulas, graphing, and exploring business problems and solutions. The Enterprise will be evaluated, allowing for data analysis solutions to be created and presented. There will be a character element included in the analysis of data. |
| MRKG 4330 | Marketing Analytics and Decision Making Marketing Research examines the essential analysis skills required for making quality marketing decisions. Developing a market research design demands necessary quantitative and qualitative abilities to identify and define market opportunities and issues; generate, improve and assess marketing performance; monitor marketing performance; as well as, advance understanding of marketing as a process. Students are required to define and solve a marketing problem or opportunity, frame the issue into a research question, review the relative literature, develop measures and collect pertinent data, statistically analyze data results, and provide an industry-standard final report of findings and limitations. |
| BSAN 4305 | Advanced Simulation and Optimization Methods This course deals with optimization methods that help in decision-making. It will cover a broad range of relevant quantitative techniques for decision-making. Each technique will be discussed along with relevant theory and will be illustrated and motivated using important applications. The course will allow optimization to be done through simulation. There will be a character element included in the analysis of data. |
| BSAN 4306 | Advanced Algorithms for AI This course will present topics in Artificial Intelligence (AI). There will be an emphasis on the problems in the field of AI that tend to receive the most attention while defining ways analytics can assist in their decision making. The course will focus on how to build and search graph data structures needed to create software agents. Also, the course will define and break down larger problems into some more specific, manageable sub-problems, and define the statistical tools commonly used in AI and about the basic symbol system used to represent knowledge. There will be a character element included in the analysis of data. |
Can I get Financial Aid at Hallmark University?
Yes. Hallmark University is approved for federal financial aid, scholarships, and U.S. veterans benefits.
Are you accredited?
Yes, Hallmark is accredited through the ACCSC(Accrediting Commission of Career Schools and Colleges).
How long are your class semesters/terms?
Our terms are 8 weeks long. This allows us to have 6 terms a year so there is no need to wait to apply.
Is Hallmark a 2 year or 4 year University?
We offer associate, bachelor, and master level degrees. We are not a trade school and we offer degrees which are found at both 2 year and 4 year colleges/universities. The biggest difference is that our degrees can be completed in nearly half the time of traditional universities.
