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FAQs

Can I get Financial Aid at Hallmark University?

Yes. Hallmark University is approved for federal financial aid, scholarships, and U.S. veterans benefits.

Are you accredited?

Yes, Hallmark is accredited through the ACCSC(Accrediting Commission of Career Schools and Colleges).

How long are your class semesters/terms?

Our terms are 8 weeks long. This allows us to have 6 terms a year so there is no need to wait to apply.

Is Hallmark a 2 year or 4 year University?

We offer associate, bachelor, and master level degrees. We are not a trade school and we offer degrees which are found at both 2 year and 4 year colleges/universities. The biggest difference is that our degrees can be completed in nearly half the time of traditional universities.

Take The Next Step To Advance Your Career

Ready to level up your career and gain a competitive edge in the dynamic world of marketing? In just 12 months, our 100% online Master of Business Administration (MBA) program in Marketing offers you the opportunity to develop advanced analytical skills and acquire comprehensive marketing expertise. This accelerated program is designed to equip you with the knowledge and skills needed to excel in marketing roles across various industries.

This is accomplished through challenging course material, a required Master’s Research Project, and a Capstone Class.

Flexible Learning

Our flexible course structure allows you to balance your education with work and personal life.

Career-Ready

Upon completion of this program, you'll be well-prepared to take on leadership roles in marketing, product management, and market research.

COMPREHENSIVEMARKETING FOCUS

In-depth exploration of key marketing disciplines, including advertising, analytics, customer insights, digital marketing, product management, and marketing management.

San Antonio Business School students working on group project for Hallmark Consulting Group
12 Month
MBA program

100%
Online

No GMAT
or GRE Required

$21,420
Tuition Cost

INVESTIN YOUR FUTURE

Take the next step in your marketing career with Hallmark University’s accelerated Online MBA in Marketing. Gain the expertise and confidence to excel in the ever-evolving field of marketing, and position yourself for success in a variety of marketing roles. Join us for a transformative educational journey that will open doors to new opportunities and challenges in the marketing world.

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Next Class Start:
Changing Education ByMaking It Affordable

Our commitment to changing education does not end at innovative programs and student experience. We are committed to making education affordable by offering programs at a competitive tuition cost with a unique value proposition – spend less time in school, and more time making money.

CREDIT HOUR COST

Our MBA in Marketing program has a credit hour cost of just $595. This low cost highlights our commitment to making graduate programs accessible to more working adults and others wanting to take the next step in their career.

To learn more about tuition costs, click here.

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Tuition Costs

Cost Per Credit HourTotal Credit HoursLab Fee (Per Term)Technology Fee (Per Term
$59536$0$125

*Tuition does not include any additional fees

Financial Assistance

Financial aid is available.

Hallmark University is approved for federal financial aid, scholarships, and U.S. veterans benefits.

Learn more about financial options at Hallmark University.

MBA Admissions Requirements

Hallmark University is a nationally accredited, co-educational facility with two campuses, both located in San Antonio, Texas. Both schools are accredited by the Accrediting Commission of Career Schools and Colleges and approved by the Texas Higher Education Coordinating Board. The Texas Veterans Commission approves Hallmark University to train veterans. The Federal Aviation Administration (FAA) approves Hallmark University, College of Aeronautics. Hallmark University does not deny admission to or participation in programs and activities or discriminate against students enrolled at the university on the basis of race, creed, color, age, sex, disability (including students who have Hepatitis B in medical, nursing, and any health-related programs), national origin, or religion.
Hallmark uses college-level placement exams containing reading, writing, and algebra skills to schedule students in the appropriate courses. The assessment can be completed at the student’s pace. All exams are computer-based and will be scored upon completion.

GENERAL REQUIREMENTS

Graduate program applicants are required to provide an official transcript showing completion of a bachelor’s degree from an approved accredited institution.  All admissions documentation must be received by the University prior to the school’s acceptance of the student and execution of the enrollment agreement. The applicant must be 18 years of age or older, or if under the age of 18, a parent/guardian’s signature is required for entrance to Hallmark University.  Applicants will be considered for acceptance and presented to the Acceptance Committee for approval once they have completed the following:

  • Interview with Admission Representative
  • Completed a Hybrid Readiness Evaluation (Main Campus Only)
  • Completed the Risk Assessment Questionnaire
  • Met the qualifying assessment/entrance score on all applicable entrance examinations and/or assessments
  • Paid the required application fee
  • Submitted a signed Enrollment Agreement
  • All admissions documentation must be received by the University prior to enrollment and final acceptance of the applicant.
  • A certificate of release or discharge from active military duty (DD Form 214) indicating high school graduation or equivalent
  • A certificate of Record of Military Processing, U.S. DD Form 1966/1 indicating high school graduation or equivalent
  • An official college transcript that indicates the applicant has graduated from high school

The applicant is notified of acceptance once he/she has and has been approved by the Acceptance Committee. Applicants denied entrance by the Acceptance Committee, will have all application fees paid refunded.

  • Transfer credits

    Hallmark is a place where you can bring previously earned credits and apply your drive to succeed as an individual. Previous credits earned at an accredited institution recognized by the US Department of Education (USDE) and/or the Council for Higher Education Accreditation (CHEA) that are compatible with the student’s degree plan are considered for transfer. All transfer evaluations are accepted and approved by the Office of the Registrar during the enrollment process and/or within the first grading period of active attendance at Hallmark University.

    Hallmark University requires all college-level work subject to transfer credit consideration, be submitted on an officially approved transcript from the originating institution. An officially approved transcript is one sent directly from the originating institution and/or received by the Office of the Registrar at Hallmark University in an envelope sealed by the originating institution. All Veteran’s Educational funding students to submit copies of their military and all academic transcripts for evaluation of credit.

    TRANSFER CONDITIONS

    Transfer credits may be applied under the following conditions:

    • The institution where previous credits were earned, must be accredited by an agency recognized by the United States Department of Education and/or the Council on Post-Secondary Education.
    • Aviation credits must be from an FAA certified school.
    • Subjects or courses to be transferred must be comparable in scope and content to Hallmark University’s Units of Instruction as described in the current catalog.
    • Grades earned must be equivalent to or greater than a “C” for consideration. Hallmark University credit earned with a “D” may transfer from one Hallmark University program to another with the exception of Nursing.
    • Only credit for technical courses completed within the last five (5) years will be considered.

    Final approval of transfer credits will be made only after an official transcript is received from the granting institution. Higher level coursework may be awarded as credit for a lower level course. Amount of approvable transfer credits are subject to residency requirements. Where credit is granted, program length and cost will be adjusted as appropriate. If the student receives transfer credit, the student’s scheduling track may be affected. A Unit of Instruction comprehensive test and practical projects may be deemed necessary to ascertain proficiency for credit purposes.

    EVALUATION OF FOREIGN CREDENTIALS

    An official evaluation of foreign credentials must be completed before transfer credits can be granted. All foreign credentials submitted to Hallmark University must be the originals of a certified English translation. Applicants are responsible for arranging for credential evaluation and must pay all costs associated with obtaining the translation and submitting the documentation for approval by the appropriate Office of the Registrar and/or Dean of Academics.
    Hallmark University will accept an evaluation from the following evaluators:
    SpanTran Educational Services, Website: www.spantran.com
    Foreign Credentials Service of America, Website: www.foreigncredentials.org

  • MBA Requirements

    In addition to the general admissions requirements, for favorable admissions consideration to the Master of Business Administration – Global Management (MBA-GM) program, the applicant must meet specific criteria outlined in the following entrance requirements:

    1. Graduates of any Hallmark University bachelor’s degree (with any or no concentration) within 5 years of applying for the MBA-GM degree program with at least a C cumulative average have no additional requirements.
    2. No evidence of a Graduate Record Examination (GRE) or Graduate Management Admissions Test (GMAT) score is required.
    3. Applicants with an undergraduate cumulative GPA of 3.0 or higher may be admitted in good standing.
    4. Applicants with an undergraduate cumulative GPA of 2.5 – 2.99 may be admitted with caution.
    5. Applicants with graduate school credits:
      a. If candidates for MBA-GM admission have earned 12 credit hours or more of graduate coursework from an accredited university with a cumulative graduate GPA of 2.5 or higher, they may be admitted in good standing.
      b. If candidates for MBA-GM admission have earned fewer than 12 hours of graduate coursework from an accredited university with a cumulative graduate GPA of 3.0 or higher, they may be admitted in good standing.
    6. Current resume required.

    Graduate admissions personnel will evaluate previously completed coursework for eligibility to transfer graduate-level credit hours, taking into account the provisions in paragraph 5. The Associate Dean of the School of Business is authorized to make exceptions related to MBA-GM admissions to the above-identified requirements, on a case-by-case basis.

Program Outline

The Master of Business Administration in Marketing program’s objective is to produce a graduate who understands the diverse areas of marketing and correlates each element to the overall goals and productivity of a marketing team.

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Courses
  • Master of Business Administration Marketing
    Core Courses
    Course #Course Title
    MGT 5334

    Ethics, Integrity, and Social Responsibility

    This course examines social and corporate responsibility as a strategy to improve products, profits, and brand equity. This course provides a short historical review examining why laws, regulations and other rules were set into place to address less-than-responsible organizational behavior. The character traits of stewardship and dependability are essential to this study. The content of the course will challenge students to think preventively and discard assumptions that might lead to avoidable organizational vulnerabilities, as well as to research options and propose opportunities that build up corporate social responsibility. The character traits of integrity and dependability are essential to this study.

    OML 5333

    Multinational Commerce and Corporations

    This course focuses on decision-making processes involved in offering products for sale for the first time across national borders, including via e-commerce platforms. Management factors are examined related to corporate operations, product marketing, and personnel selection and training. Students develop preliminary strategies for e-commerce sales. The course provides a comprehensive survey of entry-level multinational commerce so that students can develop a commercial strategy and articulate its adoption by senior corporate executives. The character traits of integrity and agility are essential to this study.

    BUS 5332

    Marketing Management

    This course introduces students to basic concepts, practices and analytical techniques of marketing at scale. Global marketing challenges are examined. Students will weight and interpret consumer preference data from meta sources and targeted social media sampling of purchasing influencers and early adopters to propose options for senior management’s consideration of recommendations. Students develop analytical skills, recognize and adjust for bias by those surveyed and those interpreting data, and improve their team innovation talents through the examination of a series of retail marketing scenarios to develop actionable marketing recommendations. The character traits of communication and dependability are essential to this study.

    OML 5334

    Leading Teams in the 4th Industrial Revolution

    This course explores a period of technological and social change called the Fourth Industrial Revolution (4IR) in which we live today. Students will examine and evaluate trends in the replacement of human labor with machines, robots, automation, AI, and emerging new autonomous capabilities. They will be challenged to explore direct societal, economic, and lifestyle consequences, both positive and adverse. The course outcome for students is a more comprehensive understanding of the Fourth Industrial Revolution so that they can begin to anticipate changes they need to make, advocate, and act upon. The character traits of integrity and dependability are essential to this study.

    OML 5345

    Effective Business Communications

    In this course students will examine foundational elements of the communications process internal to an organization’s individuals and groups. They will develop and exercise essential listening skills, understanding conflict resolution, power dynamics, leadership styles, and cultural competencies. Students will rehearse messaging that respects diverse worldviews through careful observance of cultural norms. The overall objective in this course is to improve student knowledge about and to develop basic skills in communicating persuasively, internally and external to an organization. The character traits of communication and service are essential to this study.

    Marketing Concentration
    Course #Course Title
    MGT 5336

    Strategic Cost Management

    Cost management across the supply chain is integrated with strategic analysis to understand the role of financial and nonfinancial information in operational and strategic decision making. Topics include value-chain analysis, cost-driver analysis, activity-based management, line business evaluation, technology costing, quality cost management, and the balanced scorecard. The importance of ethical conduct also is covered.

    MGT 5337

    Assuring Supply Chain Integrity

    This course presents key issues, opportunities, strategies, techniques and developments in purchasing and supply management currently being deployed by leading organizations to achieve competitive advantage. Topics covered include structure and processes of purchasing organizations, global sourcing, the criteria and techniques for selecting, evaluating and developing suppliers, pricing and costs of products and services purchased by a firm, contracting, negotiation, and legal and ethical issues in purchasing. A combination of case studies and lecturing will be used to illustrate the topics discussed.

    BUS 5330

    Applied Statistics

    This course is designed to introduce the student to the statistical methodology used for data analysis and managerial decision-making. Emphasis is placed on applications through working examples. The course introduces students to basic concepts in probability and statistics of relevance to managerial decision making. Topics include Introduction to Statistics, Probability Theory in Business, Probability Distributions, Correlation, Regression, Time Series, and Statistical Decision Theory. This course deals with the basics of converting corporate data into actionable information for managerial decision making.

    OML 5332

    Creating and Leading Effective Teams

    Leaders must exhibit the behaviors and productivity they expect and exercise skills that cultivate trust, optimize individual talents and knowledge, and motivate productivity among team members. Balancing the capacities and constraints of team members, external third-party vendors and contractors, and available time, resources and the organization’s purpose is a continuous effort. Students will examine factors to nurture non-toxic collaborative environments, even while under time and resource stressors to deliver outputs and outcomes that executives and clients continuously assign and change. The character traits of dependability and stewardship are essential in this course.

    Graduation Requirement
    Course #Course Title
    PGT 6360

    Project Capstone

    This course will explore the role of creativity and proven methods for generating ideas to complete concentration-specific projects. The course will focus on improving performance, accelerating learning, and developing superior skills needed now and in the future. Projects are designed to improve students’ knowledge, address the challenge of timely and robust solutions, and provide a comprehensive application of the student’s program and specialization. The projects will challenge students to think critically while utilizing software to enhance fundamental skills. Additionally, projects will allow the students to apply relevant and real-world solutions.

Find Out More

FAQs

Can I get Financial Aid at Hallmark University?

Yes. Hallmark University is approved for federal financial aid, scholarships, and U.S. veterans benefits.

Are you accredited?

Yes, Hallmark is accredited through the ACCSC(Accrediting Commission of Career Schools and Colleges).

How long are your class semesters/terms?

Our terms are 8 weeks long. This allows us to have 6 terms a year so there is no need to wait to apply.

Is Hallmark a 2 year or 4 year University?

We offer associate, bachelor, and master level degrees. We are not a trade school and we offer degrees which are found at both 2 year and 4 year colleges/universities. The biggest difference is that our degrees can be completed in nearly half the time of traditional universities.

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Making Education More Affordable
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